Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10011300318
Persistent link: https://www.econbiz.de/10010257031
Persistent link: https://www.econbiz.de/10009551722
Persistent link: https://www.econbiz.de/10009530046
Persistent link: https://www.econbiz.de/10003755430
Persistent link: https://www.econbiz.de/10003168547
Persistent link: https://www.econbiz.de/10003940591
Advertising, promotions, and other marketing communications are commonplace in the contemporary world of sports. Are sports fans irritated and annoyed by this commercial bombardment? This study investigates consumers’ perceptions of commercial messages during televised sporting events. The...
Persistent link: https://www.econbiz.de/10014153869
Persistent link: https://www.econbiz.de/10009739832
Persistent link: https://www.econbiz.de/10008701448