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Consumer behaviour : applicati...
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Consumer behaviour
Konsumentenverhalten
42
Brand
15
Markenartikel
15
Theorie
15
Theory
15
Viral marketing
11
Virales Marketing
11
Brand management
10
Markenführung
10
Advertising effects
9
Werbewirkung
9
Advertising
8
Beziehungsmarketing
8
Market research
8
Marktforschung
8
Relationship marketing
8
Brand image
7
Brand loyalty
7
Markenimage
6
Marketing
6
Measurement
6
Messung
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Verbraucherverhalten
5
Customer satisfaction
4
Forecasting model
4
Markentreue
4
Marketing theory
4
Marketingtheorie
4
New Zealand
4
Preis
4
Price
4
Prognoseverfahren
4
WOM
4
Word of mouth
4
Agent-based modeling
3
Agent-based modelling
3
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Undetermined
18
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5
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Article
38
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9
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32
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32
research-article
5
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4
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4
Graue Literatur
3
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3
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2
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2
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English
46
French
1
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Wright, Malcolm
22
East, Robert
15
Vanhuele, Marc
14
Lomax, Wendy
7
Pauwels, Koen
5
Romaniuk, Jenni
5
Srinivasan, Shuba
5
Trinh, Giang
5
Uncles, Mark D.
5
Stocchi, Lara
4
Driesener, Carl
3
Sharp, Byron
3
Stern, Philip
3
Uncles, Mark
3
Dawes, John
2
Drèze, Xavier
2
Feetham, Pamela
2
Hanssens, Dominique M.
2
Laurent, Gilles
2
Mecredy, Philip
2
Pare, Vipul
2
Rungie, Cam
2
Sharp, Anne
2
Yildirim, Gokhan
2
Anderson, Katherine
1
Audrain-Pontevia, Anne-Françoise
1
Avis, Mark
1
Banelis, Melissa
1
Bellman, Steve
1
Bogomolova, Svetlana
1
Chawdhary, Rahul
1
Dall'Olmo Riley, Francesca
1
Damay, Caralie
1
Dunnett, Jason
1
Fuller, Rachel
1
Garland, Ron
1
Gendall, Philip
1
Hammond, Kathy
1
Hand, Chris
1
Harris, Patricia
1
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Chambre de commerce et d'industrie de Paris
1
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Australasian marketing journal
7
Les cahiers de recherche / HEC Paris
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Product & Brand Management
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 2
1
European Journal of Marketing
1
European journal of marketing
1
International Journal of Bank Marketing
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing science
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
42
Other ZBW resources
5
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Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
Saved in:
2
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
3
Online grocery sales after the pandemic
East, Robert
- In:
International journal of market research
64
(
2022
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10012794294
Saved in:
4
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
5
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
6
Good customers : the value of customers by mode of acquisition
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10009745799
Saved in:
7
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
8
The decay of positive and negative word of mouth after product experience
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 350-355
Persistent link: https://www.econbiz.de/10010472715
Saved in:
9
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
10
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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