Consumer behaviour : applications in marketing
by Robert East; Malcolm Wright and Marc Vanhuele
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Authors: | East, Robert ; Wright, Malcolm ; Vanhuele, Marc |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Entscheidung | Decision | Werbewirkung | Advertising effects | Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 334 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-1-4129-3431-2 ; 978-1-4129-3430-5 ; 1-4129-3431-1 ; 1-4129-3430-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003556543