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Price as hedonic shopping
Jin, Byoungho; Sternquist, Brenda J.; Koh, Aeran - In: Family and consumer sciences research journal 31 (2002) 4, pp. 378-402
Persistent link: https://www.econbiz.de/10001766244
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Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Byun, Sang-eun; Sternquist, Brenda J. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10008701741
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Here today, gone tomorrow : consumer reactions to perceived limited availability
Byun, Sang-eun; Sternquist, Brenda J. - In: Journal of marketing theory and practice 20 (2012) 2, pp. 223-234
Persistent link: https://www.econbiz.de/10009551716
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The antecedents of in-store hoarding : measurement and application in the fast fashion retail environment
Byun, Sang-Eun; Sternquist, Brenda J. - In: The international review of retail, distribution and … 18 (2008) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10003737308
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A comparison of four strategies to promote fair trade products
Chen, Shih‐Mei; Huddleston, Patricia - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 336-345
Purpose – The purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university sports celebrities on purchase intention for...
Persistent link: https://www.econbiz.de/10014803416
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Consumer‐brand relationships in sport: brand personality and identification
Carlson, Brad D.; Todd Donavan, D.; Cumiskey, Kevin J. - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 370-384
Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending. Design/methodology/approach – A field study was conducted with games watched and retail spending as...
Persistent link: https://www.econbiz.de/10014803419
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Retailing in a connected world
Grewal, Dhruv; Roggeveen, Anne; Runyan, Rodney C. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 263-270
Persistent link: https://www.econbiz.de/10009761885
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What is cool? : operationalizing the construct in an apparel context
Runyan, Rodney C.; Noh, Mijeong; Mosier, Jon - In: Journal of fashion marketing and management 17 (2013) 3, pp. 322-340
Persistent link: https://www.econbiz.de/10009784776
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Sports celebrity endorsements in retail products advertising
Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H. - In: International journal of retail & distribution management 37 (2009) 4, pp. 308-321
Persistent link: https://www.econbiz.de/10009522005