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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10008937433

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10009531609

Racial-ethnic team-market congruency in professional sport

Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180

Persistent link: https://www.econbiz.de/10009161084

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10011645885

Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model

Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131

Persistent link: https://www.econbiz.de/10012797844

Experimental design methods in sport management research : the playoff safety bias

O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10009240758

The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

Persistent link: https://www.econbiz.de/10010399887

The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?

Abeza, Gashaw; O'Reilly, Norm; Prior, Daniel; Huybers, Twan - In: European Sport management quarterly : ESMQ 20 (2020) 2, pp. 130-150

Persistent link: https://www.econbiz.de/10012256475

Barriers to youth sport participation in dense urban centres

O'Reilly, Norm; Hernandez, Tony; Séguin, Benoit; … - In: International journal of sport management and marketing … 23 (2023) 3, pp. 175-203

Persistent link: https://www.econbiz.de/10014310914

Brands as product coordinators : matching brands make joint consumption experiences more enjoyable

Rahinel, Ryan; Redden, Joseph P. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1290-1299

Persistent link: https://www.econbiz.de/10009740312