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Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Persistent link: https://www.econbiz.de/10001810470

Functional magnetic resonance imaging in consumer research : a review and application

Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-637

Persistent link: https://www.econbiz.de/10009130502

Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing

Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012

Persistent link: https://www.econbiz.de/10009349519

Metaphors and creativity : direct, moderating, and mediating effects

Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297

Persistent link: https://www.econbiz.de/10010366225

How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships

Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142

Persistent link: https://www.econbiz.de/10009548885

Self-expansion motivation and inclusion of brands in self

Reimann, Martin; Aron, Arthur - In: Handbook of brand relationships, (pp. 65-81). 2009

Persistent link: https://www.econbiz.de/10003915572

Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...

Persistent link: https://www.econbiz.de/10010513692

Brand-aid

Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691

Persistent link: https://www.econbiz.de/10011755407

The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort

Wu, Freeman; Reimann, Martin; Pol, Gratiana; Park, C. Whan - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1245-1265

Persistent link: https://www.econbiz.de/10014446655

When brand narratives are written in metaphoric terms, can they weaken self-brand connections?

Do, Sydni Fomas; Reimann, Martin; Lopez, Alberto; … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 21-31

Persistent link: https://www.econbiz.de/10014633393