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Effectiveness of social network sites for influencing consumer purchase decisions

Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634

Persistent link: https://www.econbiz.de/10010231592

Psychological interventions in promoting sustainable consumption behaviour : an empirical study

Verma, Sanjeev - In: International journal of business innovation and research 8 (2014) 4, pp. 373-384

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Do consumers respond differently to advertising stimuli : an empirical study

Verma, Sanjeev - In: South Asian journal of management : SAJM 16 (2009) 3, pp. 71-85

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Online customer engagement through blogs in India

Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301

Persistent link: https://www.econbiz.de/10010474776

An empirical analysis of consumer's attitude towards OTC health supplements in India

Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10003804889

Niche level segmentation of green consumers : a key for psychographic or demographic predicament

Verma, Sanjeev - In: South Asian journal of business studies 6 (2017) 3, pp. 274-290

Persistent link: https://www.econbiz.de/10011801372

Value co-creation through value-in-use experience : a netnographic approach

Verma, Sanjeev - In: South Asian journal of management : SAJM 27 (2020) 3, pp. 156-175

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Consumer's expectations from mobile CRM services: a banking context

Sangle, Purnima S.; Awasthi, Preety - In: Business Process Management Journal 17 (2011) 6, pp. 898-918

Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile banking services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in banking....

Persistent link: https://www.econbiz.de/10014687914

Consumer's expectations from mobile CRM services : a banking context

Sangle, Purnima S.; Awasthi, Preety - In: Business process management journal 17 (2011) 6, pp. 898-918

Persistent link: https://www.econbiz.de/10009408680

E-personality of the young Indian online shopper : a scale validation

Singh, Vinita; Chaudhuri, Ranjan; Verma, Sanjeev - In: Global business review 18 (2017) 3, pp. 157-171

Persistent link: https://www.econbiz.de/10011745524