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A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness

Hult, G. Tomas M.; Mena, Jeannette A.; Gonzalez-Perez, … - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 242-261

Persistent link: https://www.econbiz.de/10011924367

Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes

Boyer, Kenneth K.; Frohlich, Markham T.; Hult, G. Tomas M. - 2005 - 1st ed

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An analysis of operations-oriented drivers of customer loyalty for two service channels

Prud'homme, Andrea M.; Boyer, Kenneth K.; Hult, G. Tomas M. - In: Direct marketing : an international journal 1 (2007) 2, pp. 78-101

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A bibliometric analysis of the global branding literature and a research agenda

Chabowski, Brian R.; Samiee, Saeed; Hult, G. Tomas M. - In: Journal of international business studies : JIBS ; an … 44 (2013) 6, pp. 622-634

Persistent link: https://www.econbiz.de/10009782821

Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets

Morgeson, Forrest V., III.; Sharma, Pratyush Nidhi; … - In: Journal of international marketing 23 (2015) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10011292300

Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes

Boyer, Kenneth K. - 2004 - 1st ed

Persistent link: https://www.econbiz.de/10012673025

Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship

Morgeson, Forrest V., III.; Hult, G. Tomas M.; Mithas, Sunil - In: Journal of marketing 84 (2020) 5, pp. 79-99

Persistent link: https://www.econbiz.de/10012271494

Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?

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Information search and product returns across mobile and traditional online channels

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A five‐country study of national identity : Implications for international marketing research and practice

Keillor, Bruce D.; Tomas M. Hult, G. - In: International Marketing Review 16 (1999) 1, pp. 65-84

A number of studies in the international marketing literature have focused on the identification and discussion of differences across nations and cultures. Unfortunately, the majority of these investigations focus on existing differences without addressing which of these differences have the...

Persistent link: https://www.econbiz.de/10014827800