Narrow search
Showing 1 - 6 of 6
Cover Image
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti; Chu, Chia-hsien; Shen, Yung-cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Cover Image
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Cover Image
An integrated model of customer loyalty : an empirical examination in retailing practice
Chen, Yen-chun; Shen, Yung-cheng; Liao, Shuling - In: The service industries journal 29 (2009) 3/4, pp. 267-280
Persistent link: https://www.econbiz.de/10003870587
Cover Image
A case study on attitude towards online auction use applying quantile regression analysis
Chen, Yen Chun; Chu, Hsun-Chi; Wu, Jyun-Yi; Tsembel, Nomin - In: Total quality management & business excellence 30 (2019) 8, pp. 872-892
Persistent link: https://www.econbiz.de/10012199793
Cover Image
"Yes, I know you" : the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction
Shen, Yung-Cheng; Lin, Heng-Yu; Chou, Cindy Yunhsin; … - In: Journal of service theory and practice 32 (2022) 5, pp. 620-639
Persistent link: https://www.econbiz.de/10013349361
Cover Image
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823