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The effects of livestreaming and online shopping integration on buyers' online omnichannel transaction experience
Asante, Isaac Owusu; Jiang, Yushi; Xiao, Luo - In: Journal of business-to-business marketing 31 (2024) 4, pp. 447-470
Persistent link: https://www.econbiz.de/10015191854
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Moral and ethical antecedents of attitude toward counterfeit luxury products : evidence from Pakistan
Jiang, Yushi; Xiao, Luo; Jalees, Tariq; Naqvi, Mishal … - In: Emerging markets finance & trade : a journal of the … 54 (2018) 13/14/15, pp. 3519-3538
Persistent link: https://www.econbiz.de/10012125876
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Predicting stages in omnichannel path to purchase : a deep learning model
Sun, Chenshuo; Adamopoulos, Panagiotis; Ghose, Anindya; … - In: Information systems research : ISR 33 (2022) 2, pp. 429-445
Persistent link: https://www.econbiz.de/10013362809
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Customers' help-seeking propensity and decisions in brands' self-built live streaming e-commerce : a mixed-methods and fsQCA investigation from a dual-process perspective
Wang, Dongyi; Luo, Xin; Hua, Ying; Benitez, Jose - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534285
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Estimating assortment size effects on platforms : leveraging imperfect geographic targeting for causal inference
Yang Wang; Luo, Xueming; Lin, Zhijie - In: Production and operations management : the flagship … 32 (2023) 11, pp. 3394-3412
Persistent link: https://www.econbiz.de/10014430753
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Framework for human-XAI symbiosis : extended self from the dual-process theory perspective
Litvinova, Yulia; Mikalef, Patrick; Luo, Xin - In: Journal of business analytics 7 (2024) 4, pp. 224-255
Persistent link: https://www.econbiz.de/10015175437
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Make the most of a polarizing brand
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
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Wenn Produkte polarisieren
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448