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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
14
Social Web
8
Social web
8
Advertising effects
7
Werbewirkung
7
Cause-related marketing
6
Internet marketing
6
Online-Marketing
6
Advertising
5
Cause-Related Marketing
5
USA
5
United States
5
Werbung
5
Brand image
4
Corporate social responsibility
4
Data protection
4
Datenschutz
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Brand
3
Brand management
3
Computerspiel
3
Corporate Social Responsibility
3
Markenartikel
3
Markenführung
3
Video game
3
Viral marketing
3
Virales Marketing
3
Internet
2
Jugendliche
2
Sponsoring
2
Sponsorship
2
Youth
2
cause-related marketing
2
native advertising
2
persuasion knowledge
2
Ad avoidance
1
Adolescents
1
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8
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1
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Article
14
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14
Aufsatz in Zeitschrift
14
Language
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English
14
Author
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Youn, Seounmi
12
Kim, Hyuksoo
4
Lee, Mira
3
Kim, Seunghyun
2
Yoon, Doyle
2
Austin, Manila
1
Bang, Juyoung
1
Edwards, Steven M.
1
Jennings, Michael
1
Kang, Yoon-Hee
1
Kim, Mikyoung
1
Lee, Doohwang
1
Lee, Eunsun
1
Manuel, Eleonora
1
Rodgers, Shelly
1
Rowean, James
1
Shin, Wonsun
1
Yun, TaiWoong
1
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Asia marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Total quality management & business excellence
1
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ECONIS (ZBW)
14
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1
Electronic word of mouth (eWOM) : how eWOM platforms influence consumer product judgement
Lee, Mira
;
Youn, Seounmi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 473-499
Persistent link: https://www.econbiz.de/10003874753
Saved in:
2
Determinants of online privacy concern and its influence on privacy protection behaviors among young adolescents
Youn, Seounmi
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 389-418
Persistent link: https://www.econbiz.de/10009531913
Saved in:
3
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
4
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
5
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
6
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
7
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
8
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
9
Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun
;
Youn, Seounmi
;
Yoon, Doyle
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
Saved in:
10
Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi
;
Kim, Seunghyun
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
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