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Interkulturelle Kompetenz im Zugang zu japanischen Märkten
Horn, Sierk - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002749840
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Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.; Horn, Sierk - In: Long range planning : LRP ; international journal of … 42 (2009) 4, pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
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Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.; Horn, Sierk - In: Innovations in international business, (pp. 358-385). 2012
Persistent link: https://www.econbiz.de/10009634255
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Retailing and consumption in China
Horn, Sierk; Horn, Katrin - In: System transformation in comparative perspective : …, (pp. 333-363). 2007
Persistent link: https://www.econbiz.de/10003575323