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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions

Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779

Persistent link: https://www.econbiz.de/10003997660

Environmental and economic dimensions of sustainability and price effects on consumer responses

Choi, Sungchul; Ng, Alex - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 269-282

Persistent link: https://www.econbiz.de/10009406641

The discount is unfair : egocentric fairness in risky discounts

Choi, Sungchul; Park, Sang-june; Qiu, Chun; Stanyer, Mike - In: Journal of economic psychology : research in economic … 39 (2013), pp. 32-43

Persistent link: https://www.econbiz.de/10010235614

Price competition and store competition : store brands vs national brand

Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178

Persistent link: https://www.econbiz.de/10009706132

Consumer perceptions of ambiguous price promotions : scratch and save promotions versus tensile price claims

Choi, Sungchul; Ge, Xin; Messinger, Paul R. - In: The journal of product & brand management 19 (2010) 7, pp. 477-486

Persistent link: https://www.econbiz.de/10008772602

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

Expanding knowledge on emotional dynamics and viewer engagement : the role of travel influencers on youtube

Yoo, Jinyoung Jinnie; Kim, Heejin; Choi, Sungchul - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-10

This study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos were analyzed. The results indicate that...

Persistent link: https://www.econbiz.de/10015179370

Production outsourcing decision in the presence of consumer's preference uncertainty

Sun, Fei; Chen, Jing; Yang, Hui; Chen, Bintong; Wan, Zeying - In: Transportation research / E : an international journal 175 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014382001

The manufacturer's encroachment strategy in the presence of the retailer's in-store service

Xing, Wan; Chen, Jing; Chen, Bintong - In: International journal of production research 61 (2023) 21, pp. 7263-7280

Persistent link: https://www.econbiz.de/10014383353

Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure

Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66

Persistent link: https://www.econbiz.de/10009503680