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Influencing factors toward e-shoppers' adoption of green last-mile delivery
Kader, Mohammad Shahidul; Rashaduzzaman, Md; Huang, Xiao; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 220-237
Persistent link: https://www.econbiz.de/10013552699
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What drives Chinese Generation Z's purchase intentions for new Chinese style apparel? : a study from a stimulus-organism-response perspective
Huang, Xiao; Wu, Fangyan - In: Journal of fashion marketing and management 29 (2025) 2, pp. 304-326
Persistent link: https://www.econbiz.de/10015323707
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Service product design and consumer refund policies
Huang, Xiao; Zhang, Dan - In: Marketing science 39 (2020) 2, pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao; Kwon, Wi-Suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
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Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao; Kader, Mohammad Shahidul; Kim, Seeun - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
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What affects patients' choice of consultant : an empirical study of online doctor consultation service
Huang, Xiao; Sun, Pu; Zhang, Xiaofei; Wu, Jiang - In: Electronic commerce research 24 (2024) 4, pp. 2903-2925
Persistent link: https://www.econbiz.de/10015196553