Similar Search Results

Dynamics of Intergenerational Influences on Brand Preferences in Pakistan : (Brand-in-Mind vs. Brand-in-Hand)

Hussain, Khalid - 2017

The purpose of this study was to examine the existence of (IGI) between two successive generations for their brands preferences in Pakistan. A sample of 80 mother-daughter dyads, and 80 father-son dyad was selected each (Total respondents = 320). The frequency count of agreements for 17 product...

Persistent link: https://www.econbiz.de/10012956443

Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability

Junaid, Muhammad; Hussain, Khalid - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 278-293

Persistent link: https://www.econbiz.de/10011636927

Nature of brand love : examining its variable effect on engagement and well-being

Junaid, Muhammad; Hussain, Khalid; Basit, Abdul; Hou, Fujun - In: The journal of asset management 27 (2020) 3, pp. 284-299

Persistent link: https://www.econbiz.de/10012298791

Reviving consumer-alienation in the discourse of consumers' negativity

Junaid, Muhammad; Hou, Fujun; Hussain, Khalid - In: International journal of market research 61 (2019) 6, pp. 568-570

Persistent link: https://www.econbiz.de/10012172441

One last scuffle before we cherish brand love forever

Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 571-573

Persistent link: https://www.econbiz.de/10012172452

Addressing the dichotomy of brand love

Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 577-580

Persistent link: https://www.econbiz.de/10012172461

Brand addiction : wow! or woe?

Junaid, Muhammad; Akram, Umair; Hussain, Khalid - In: International journal of quality and service sciences 16 (2024) 2, pp. 324-328

Persistent link: https://www.econbiz.de/10015078702

Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention

Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, … - In: European journal of marketing 56 (2022) 11, pp. 3032-3053

Persistent link: https://www.econbiz.de/10013457409

Brand love and brand addiction and their effects on consumers' negative behaviors

Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; … - In: European journal of marketing 56 (2022) 12, pp. 3227-3248

Persistent link: https://www.econbiz.de/10013457429

Responsible brand leadership in services : fostering love, ethics, and empowerment

Junaid, Muhammad; Javed, Muzhar; Hussain, Khalid; … - In: The service industries journal 44 (2024) 9/10, pp. 686-709

Persistent link: https://www.econbiz.de/10015050115