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Modeling goes to Hollywood : predicting individual differences in movie enjoyment
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
40
(
1994
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9
,
pp. 1151-1173
Persistent link: https://www.econbiz.de/10001170921
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Branding in technology markets
Sawhney, Mohanbir S.
- In:
Kellogg on branding : the marketing faculty of the …
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(pp. 201-225)
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2005
Persistent link: https://www.econbiz.de/10003285405
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