Narrow search
Showing 1 - 3 of 3
Cover Image
Does brand identification transform alumni into university advocates?
Stephenson, Amber L.; Yerger, David B. - In: International review on public and non-profit marketing 11 (2014) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10010413071
Cover Image
The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
Cover Image
How pretrial expectations and anticipated obstacles impact university brand identification
Stephenson, Amber L.; Yerger, David B. - In: Journal of promotion management : JPM 22 (2016) 6, pp. 853-873
Persistent link: https://www.econbiz.de/10011632071