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Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo; Reisinger, Heribert; Gausterer, Klemens - In: Journal of business economics : JBE 71 (2001) 10, pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Erfolg durch Schönheit : wie sich körperliche Attraktivität im Verkauf auswirkt
Ebster, Claus; Reisinger, Heribert - In: Wirtschaftspsychologie aktuell : Zeitschrift für … 14 (2007) 4, pp. 38-40
Persistent link: https://www.econbiz.de/10003598077
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; … - In: Journal of family business strategy 4 (2013) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
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Cyclical consumption patterns and rational addiction
Dockner, Engelbert J.; Feichtinger, Gustav - 1991
Persistent link: https://www.econbiz.de/10000822930
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Cyclical consumption patterns and rational addiction
Dockner, Engelbert J. - In: The American economic review 83 (1993) 1, pp. 256-263
Persistent link: https://www.econbiz.de/10001140438