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Consumer behaviour
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ECONIS (ZBW)
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1
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
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2
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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3
Erfolg durch Schönheit : wie sich körperliche Attraktivität im Verkauf auswirkt
Ebster, Claus
;
Reisinger, Heribert
- In:
Wirtschaftspsychologie aktuell : Zeitschrift für …
14
(
2007
)
4
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003598077
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4
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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5
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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6
Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia
;
Hair, Joseph F.
;
Pieper, Torsten M.
; …
- In:
Journal of family business strategy
4
(
2013
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
Saved in:
7
Cyclical consumption patterns and rational addiction
Dockner, Engelbert J.
;
Feichtinger, Gustav
-
1991
Persistent link: https://www.econbiz.de/10000822930
Saved in:
8
Cyclical consumption patterns and rational addiction
Dockner, Engelbert J.
- In:
The American economic review
83
(
1993
)
1
,
pp. 256-263
Persistent link: https://www.econbiz.de/10001140438
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