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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
31
Werbung
27
Konsumentenverhalten
25
Advertising effects
24
Werbewirkung
24
USA
10
United States
10
Environmental consciousness
6
Gesundheit
6
Health
6
Umweltbewusstsein
6
Children
5
Gesundheitswesen
5
Health care system
5
Internet marketing
5
Kinder
5
Online-Marketing
5
Service quality
5
Services marketing
5
Social Web
5
Social web
5
Emotion
4
Gewalt
4
Green marketing
4
Sustainable product
4
Violence
4
Öko-Marketing
4
Öko-Produkt
4
Arzneimittel
3
Brand management
3
Data security
3
Datensicherheit
3
Dienstleistungsqualität
3
Gerechtigkeit
3
Gesundheitspolitik
3
Health policy
3
IT crime
3
IT-Kriminalität
3
Justice
3
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Article
25
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2
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
2
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2
research-article
2
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1
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Language
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English
27
Author
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Stafford, Marla Royne
25
Fox, Alexa K.
5
Levy, Marian
5
Martinez, Jennifer
3
Oakley, Jared
3
Deitz, George
2
Kowalczyk, Christine M.
2
Pounders, Kathrynn
2
Royne Stafford, Marla
2
Smith, Rachel Korfhage
2
Thieme, Jeff
2
Albers‐Miller, Nancy D.
1
Alderson, Laura
1
Balaji, M. S.
1
Bhat, Subodh
1
Bienstock, Carol C.
1
Cheng, Hong
1
Chu, Shu-Chuan
1
Deitz, George D.
1
Deng, Tao
1
Faber, Ronald J.
1
Gilbert, Jonathan Ross
1
Grünhagen, Marko
1
Hansen, John D.
1
Hart, Philip M.
1
Jha, Subhash
1
Jham, Subhash
1
Jones, Shawn R.
1
Lee, Seungae
1
McEntee, Wendy Barnes
1
Mittal, Banwari
1
Myers, Susan D.
1
Myers, Susan W.
1
Myers, Susan Wesson
1
Pounders, Kathrynn R.
1
Sarkar Sengupta, Aditi
1
Sheinin, Daniel A.
1
Stafford, Thomas F.
1
Stern, Barbara B.
1
Willis, Erin
1
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the review of marketing communications
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of current issues and research in advertising
2
Psychology & marketing
2
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of service theory and practice
1
Marketing intelligence & planning
1
The service industries journal
1
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ECONIS (ZBW)
25
Other ZBW resources
2
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Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.
;
Stafford, Marla Royne
;
Stafford, …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
Saved in:
2
Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari
;
Stafford, Marla Royne
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
Saved in:
3
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
4
Cross-cultural examination of online shopping behavior : a comparison of Norway, Germany, and the United States
Smith, Rachel Korfhage
;
Deitz, George
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 328-335
Persistent link: https://www.econbiz.de/10009720295
Saved in:
5
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
6
The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne
;
Levy, Marian
;
Martinez, Jennifer
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
Saved in:
7
Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage
;
Stafford, Marla Royne
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
3
,
pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
Saved in:
8
The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.
;
Jones, Shawn R.
;
Stafford, Marla Royne
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
Saved in:
9
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff
;
Stafford, Marla Royne
;
Jham, Subhash
; …
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
Saved in:
10
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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