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HD28 .M4143 no.88-
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A price response model developed from perceptual theories
Kalyanaram, Gurumurthy
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Little, John D.
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1989
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Persistent link: https://www.econbiz.de/10000804394
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A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
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Little, John D.
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2007
Persistent link: https://www.econbiz.de/10003541016
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A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
- In:
Marketing science
27
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2008
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1
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pp. 29-48
Persistent link: https://www.econbiz.de/10003709026
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