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When are personalized promotions effective? : the role of consumer control
Kim, Hye Young; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 38 (2019) 4, pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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A study of the attitude toward convergent products : a focus on the consumer perception of functionalities
Lee, Sung-kyu; Lee, Jong-Ho; Garrett, Tony C. - In: The journal of product innovation management : an … 30 (2013) 1, pp. 123-135
Persistent link: https://www.econbiz.de/10009703569
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin; Song, Ji Hee; Choi, Boreum; Lee, Jong-Ho - In: Journal of business research : JBR 133 (2021), pp. 275-284
Persistent link: https://www.econbiz.de/10012590269