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Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption
Gounaris, Spiros P.; Koritos, Christos D. - In: Journal of financial services marketing : JFSM 13 (2008/09) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10003806431
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Drinking motives
Grunert, Klaus G.; Rosendahl, Jacob; Andronikidis, … - In: Consumption culture in Europe : insight into the …, (pp. 306-332). 2013
Persistent link: https://www.econbiz.de/10009720261
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Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003560369
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Customer defection in retail banking : attitudinal and behavioural consequences of failed service quality
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of service theory and practice : JSTP 25 (2015) 3, pp. 304-326
Persistent link: https://www.econbiz.de/10011305997
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392