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Consumer behaviour
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Journal of business-to-business marketing
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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Hearing the hearing-impaired customer : applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market
Kavanagh, Michael J.
;
Walther, Beat
;
Nicolai, Jochen
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10009235948
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