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Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications

Dou, Wenyu; Wu, Jintao; Yao, Qin; Wen, Na - In: Delivering value in turbulent times : AMA Summer …, (pp. 338-344). 2012

Persistent link: https://www.econbiz.de/10010191486

Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names

Yao, Qin; Wen, Na; Dou, Wenyu - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 117-125

Persistent link: https://www.econbiz.de/10011477154

Exploring the effectiveness of consumer creativity in online marketing communications

Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276

Persistent link: https://www.econbiz.de/10010519465

The Internet of Things and interaction style : the effect of smart interaction on brand attachment

Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75

Persistent link: https://www.econbiz.de/10011690533

Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation

Zhu, Jiang; Jiang, Lan; Dou, Wenyu; Liang, Liang - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 101-112

Persistent link: https://www.econbiz.de/10012107047

Consumption attitudes and adoption of new consumer products: a contingency approach

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254

Purpose – The purpose of this paper is to further current understanding of the relationship between consumption attitudes and new product adoption and how the relationship may be contingent upon consumers' other characteristics. Design/methodology/approach – Following a contingency...

Persistent link: https://www.econbiz.de/10014722469

Impact of influencers' influencing strategy on follower outcomes : evidence from China

Dou, Wenyu; Wu, Jintao; Yan, Ming; Tang, Junyi - In: Asia Pacific business review 30 (2024) 5, pp. 956-981

Persistent link: https://www.econbiz.de/10015191557

Online information seeking for prescription drugs

Lachhwani, Vikas; Ghose, Sanjoy - In: International journal of business and systems research 6 (2012) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10009488293

Customer satisfaction with e-retailers : the role of product type in the relative importance of attributes

You, Yanfen; Bhatnagar, Amit; Ghose, Sanjoy - In: Journal of internet commerce 15 (2016) 3, pp. 274-291

Persistent link: https://www.econbiz.de/10011636493

Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction

You, Yanfen; Bhatnagar, Amit; Ghose, Sanjoy - In: International journal of electronic marketing and … 8 (2017) 4, pp. 316-330

Persistent link: https://www.econbiz.de/10011858769