Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction
Yanfen You, Amit Bhatnagar and Sanjoy Ghose
| Year of publication: |
2017
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|---|---|
| Authors: | You, Yanfen ; Bhatnagar, Amit ; Ghose, Sanjoy |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 4, p. 316-330
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| Subject: | customer support | product met expectations | customer satisfaction | e-retailer service attributes | hedonic/utilitarian goods | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011858769