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Consumer power : evolution in the digital age

Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269

Persistent link: https://www.econbiz.de/10010242284

Reviewer online engagement : the role of rank, well-being, and market helping behavior

Mosteller, Jill; Mathwick, Charla - In: The journal of consumer marketing 31 (2014) 6/7, pp. 464-474

Persistent link: https://www.econbiz.de/10010459760

Consumer behavior : attitude, intention, and choice behavior

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299922

Consumer behavior : information processing and decision making

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299927

Personal reflections on my research contribution to marketing

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009270382

Country segmentation based on objective quality‐of‐life measures

Peterson, Mark; Malhotra, Naresh - In: International Marketing Review 17 (2000) 1, pp. 56-73

In order to address the recent demands for innovation in international marketing segmentation, evaluates a set of six commonly‐derived measures for objective quality of life (QoL) – or material conditions of living – across 165 countries of the world. Using clustering analysis, 12 segments...

Persistent link: https://www.econbiz.de/10014827156