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Consumer behaviour
Marktforschung
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Green, Paul E.
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Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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ECONIS (ZBW)
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
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3
Conjoint analysis in consumer research : issues and outlook
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541532
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4
Adaptive conjoint analysis versus self-explicated models : some empirical results
Agarwal, Manoj Kumar
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541549
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