Narrow search
Showing 1 - 5 of 5
Cover Image
Social influence effects in online product ratings
Sridhar, Shrihari; Srinivasan, Raji - In: Journal of marketing 76 (2012) 5, pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Cover Image
The total product design concept and an application to the auto market
Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
Cover Image
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Cover Image
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan; Srinivasan, Raji - In: Journal of marketing 77 (2013) 4, pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Cover Image
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji; Sarial-Abi, Gülen - In: Journal of marketing 85 (2021) 5, pp. 74-91
Persistent link: https://www.econbiz.de/10012608717