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Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
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Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching - In: Psychology & marketing 29 (2012) 12, pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
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Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
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Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching - In: Psychology & marketing 26 (2009) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
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When new commercials do not meet expectations
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
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Before - after appeals : a dual-route effect model
Chang, Chingching - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 301-324
Persistent link: https://www.econbiz.de/10011581213
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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How morality judgments influence humor perceptions of prankvertising
Chang, Chingching - In: International journal of advertising : the review of … 40 (2021) 2, pp. 246-271
Persistent link: https://www.econbiz.de/10012498540