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Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang; Li, Nao; Law, Rob; Huang, Xiankai; … - In: International journal of hospitality management 114 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
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The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
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How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
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Green branding in fast fashion : examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
Javed, Tahira; Mahmoud, Ali B.; Yang, Jun; Zhao, Xu - In: Corporate communications : an international journal 29 (2024) 6, pp. 915-934
Persistent link: https://www.econbiz.de/10015272589
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Classification of switching intentions toward internet telephony services : a quantitative analysis
Ha, Sung Ho; Yang, Jeongwon - In: Information technology and management 14 (2013) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10009760516
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Social buying metanetwork modelling and analysis
Liu, Xiao; Yang, Jianmei - In: International journal of services technology and management 18 (2012) 1/2, pp. 46-60
Persistent link: https://www.econbiz.de/10009633676
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Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services
Zhang, Shuwei; Zhao, Ling; Lu, Yaobin; Yang, Jun - In: Information & management : the internat. journal of … 53 (2016) 7, pp. 904-914
Persistent link: https://www.econbiz.de/10011600364
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Supply disruption management under consumer panic buying and social learning effects
Zheng, Rui; Shou, Biying; Yang, Jun - In: Omega : the international journal of management science 101 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012494661
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"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682