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Predicting consumer situational choice with neural networks

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An agent-based diffusion model with consumer and brand agents

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Modeling consumer situational choice of long distance communication with neural networks

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On some multiattribute value function generalizations of the EOQ model in the context of personal inventory decisions

Troutt, Marvin D. - In: Theory and decision : an international journal for … 30 (1991) 2, pp. 95-107

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Opportunity cost neglect

Frederick, Shane; Novemsky, Nathan; Wang, Jing; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 553-561

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Trade-offs and depletion in choice

Wang, Jing; Novemsky, Nathan; Dhar, Ravi; Baumeister, Roy F. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 910-919

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How-time horizon perceptions and relationship deficits affect impulsive consumption

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The difference between differences : how expertise affects diagnosticity of attribute alignability

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The lonely consumer : loner or conformer?

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Effects of price recommendations in name-your-own-price auctions

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