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Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri; Keller, Kevin Lane; Sood, Sanjay - 2010
Persistent link: https://www.econbiz.de/10003924426
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; … - In: Industrial marketing management : the international … 83 (2019), pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.; Burns, Alvin C.; Morgan, Felicia N.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10012534313