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Journal of promotion management : innovations in planning and applied research
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The evolution of brands : from signals of quality to storehouses of trust
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
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2009
Persistent link: https://www.econbiz.de/10003784598
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Advertising and peer influences on teen and young adolescent alcohol consumption decisions : a theory-of-reasoned-action approach
Sciglimpaglia, Donald
;
Tarr, Emily K.
;
Brodowsky, Glen H.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 417-440
Persistent link: https://www.econbiz.de/10012440345
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