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This Event is Me! : How Consumer-Event Congruity Leverages Sponsorship

Scheinbaum, Angeline Close; Krishen, Anjala; LaTour, … - 2012

Based on a real-world field study of twenty-one sponsored promotional events (sponsored fashion shows) (n=535), we provide a self-congruity theory-based model explaining the role of mall shopper’s self-congruity on the effectiveness of experiential mall promotions. We find that self-congruity...

Persistent link: https://www.econbiz.de/10014041787

Understanding Chinese tourists' food consumption in the United States

Wu, Kaiyang; Raab, Carola; Chang, Wen; Krishen, Anjala - In: Journal of business research : JBR 69 (2016) 10, pp. 4706-4713

Persistent link: https://www.econbiz.de/10011554762

Indirect customer-to-customer interactions and experiential value : examining solo and social diners

Han, Wenjia; Jiang, Wen; Tang, Jason; Raab, Carola; … - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1668-1691

Persistent link: https://www.econbiz.de/10013412075

It's a force of habit : influences of emotional eating on indulgent tendencies

Bui, M̃y; Krishen, Anjala; Kemp, Elyria - In: Journal of consumer marketing 40 (2023) 4, pp. 445-457

Persistent link: https://www.econbiz.de/10014276009

Promote me or protect us? : the framing of policy for collective good

Krishen, Anjala Selena; Raschke, Robyn; Kachroo, Pushkin; … - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 742-760

Persistent link: https://www.econbiz.de/10010371623