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Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Arnold, Todd J.; Landry, Timothy D.; Wood, Charles M. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10003947368
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Retail online assurances : typology development and empirical analysis
Arnold, Todd J.; Landry, Timothy D.; Reynolds, J. Kenneth - In: Journal of marketing theory and practice 15 (2007) 4, pp. 299-313
Persistent link: https://www.econbiz.de/10003745483
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Engagement with social media content : a qualitative exploration
Syrdal, Holly A.; Briggs, Elten - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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Consumer impatience in the e-commerce home delivery context : a consumer-centric supply chain perspective for time-based competition
Paluzzi, Haley; Chen, Haozhe; Howe, Michael; Daugherty, … - In: International journal of physical distribution and … 55 (2025) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10015198511