Purpose – Marketers and health care providers alike have been actively using the internet to provide information and market a wide variety of health care services and products. This study aims to address consumer's perceptions regarding the quality and ethics of eHealth care web sites....

Purpose – In recent years, cause‐related marketing (CRM) has made a significant impact on businesses and charitable organizations. However, the study of CRM as a unique retailing format has received limited academic exploration. Central to this study's investigation is not just shopping ®...