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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
42
Sports
31
Sport
30
Sports marketing
29
Sportmarketing
28
Professional sports
23
Profisport
23
China
20
Sport event
12
Sportveranstaltung
12
USA
12
United States
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand management
9
Football
8
Fußball
8
Markenführung
8
Beziehungsmarketing
7
Internet marketing
7
Motivation
7
Online-Marketing
7
Relationship marketing
7
Service quality
7
Social Web
7
Social web
7
Ball game
6
Ballsport
6
Brand image
6
Dienstleistungsqualität
6
Markenimage
6
Sport management
6
Sportmanagement
6
Computerspiel
5
Deutschland
5
Emotion
5
Germany
5
Sponsorship
5
Video game
5
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Online availability
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Undetermined
30
Type of publication
All
Article
43
Type of publication (narrower categories)
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Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
1
Book section
1
Language
All
English
42
Undetermined
1
Author
All
Byon, Kevin K.
27
Zhang, James J.
19
Kim, Kyungyeol
8
Baker, Thomas A., III.
5
Wang, Jerred Junqi
5
Williams, Antonio S.
5
Connaughton, Daniel P.
4
Jang, Wooyoung
4
Pedersen, Zack P.
4
Yim, Brian H.
4
Mao, Luke Lunhua
3
Qian, Tyreal Yizhou
3
Tsuji, Yosuke
3
Wang, Ryan T.
3
Cianfrone, Beth A.
2
Heo, Yoon
2
Jones, Charles W.
2
Kim, Min Jung
2
Song, Hyunseok
2
Baek, Woo-yeul
1
Baek, Wooyeul
1
Baker, Thoams A.
1
Braunstein-Minkove, Jessica R.
1
Brison, Natasha T.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Choi, Heedong
1
Choi, Jun Woo
1
Choi, Wonjun
1
Choi, Young-hwan
1
Chou, Winston Wen-hao
1
Gong, Bo
1
Grady, John
1
Hahm, Jeongbeom
1
Holland, Stephen
1
Jara-Pazmino, Su
1
Kim, Chong
1
Kim, Euisoo
1
Kim, Hongyoung
1
Kim, Jiyoung
1
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Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
8
International journal of sports marketing & sponsorship
8
Sport management review
6
International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport, Business and Management : an international journal ; SBM
2
Innovation: organization & management : IOM
1
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing analysis in sport business : global perspectives
1
Sport Management Review
1
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ECONIS (ZBW)
42
RePEc
1
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1
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
2
Impact of core and peripheral service quality on consumption behavior of professional team sport sectators as mediated by perceoved value
Byon, Kevin K.
;
Zhang, James J.
;
Baker, Thoams A.
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
2
,
pp. 232-263
Persistent link: https://www.econbiz.de/10009743861
Saved in:
3
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
4
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
Saved in:
5
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009408720
Saved in:
6
An associative learning account of branding effects of sponsorship
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
; …
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10009758542
Saved in:
7
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
8
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
9
Self-expression through sport participation : exploring participant desired self-image
Wang, Jerred Junqi
;
Wann, Daniel L.
;
Lu, Zhenqiu
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
5
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011977346
Saved in:
10
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Chou, Winston …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
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