Mentzer, John T.; Rutner, Stephen M.; Matsuno, Ken - In: International Journal of Physical Distribution & … 27 (1997) 9/10, pp. 630-643
In the behavioural science areas of psychology and consumer behaviour, the means‐end value hierarchy model has often been applied to understand individuals’ values structures ‐ in particular, the value of a company’s product/ service offering to its customers. Applying the means‐end...
