//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fragile enhancement of attitud...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
9
Personality psychology
3
Persönlichkeitspsychologie
3
Experiment
2
Information behaviour
2
Informationsverhalten
2
Perception
2
Psychology of advertising
2
USA
2
United States
2
Wahrnehmung
2
Werbepsychologie
2
Addiction
1
Advertising effects
1
Attitude certainty
1
Attitude strength
1
Behaviour
1
Beziehungsmarketing
1
Cognition
1
Consumer conviction
1
Credibility
1
Decision under risk
1
Decision under uncertainty
1
Entscheidung unter Risiko
1
Entscheidung unter Unsicherheit
1
Glaubwürdigkeit
1
Information value
1
Informationswert
1
Kaufentscheidung
1
Kognition
1
Market research
1
Marktforschung
1
Neuroscience
1
Neurowissenschaften
1
Product information
1
Produktinformation
1
Purchase decision
1
Relationship marketing
1
Risiko
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
8
German
1
Author
All
Tormala, Zakary L.
6
Litt, Ab
3
Rucker, Derek D.
3
Shiv, Baba
3
Khan, Uzma
2
Clarkson, Joshua J.
1
Ein-Gar, Danit
1
Jia, Jayson S.
1
Karmarkar, Uma R.
1
Pirouz, Dante M.
1
Wan, Echo Wen
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Transformative consumer research for personal and collective well-being
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuroscience and addictive consumption
Litt, Ab
;
Pirouz, Dante M.
;
Shiv, Baba
- In:
Transformative consumer research for personal and …
,
(pp. 523-542)
.
2012
Persistent link: https://www.econbiz.de/10009260760
Saved in:
2
Manipulating basic taste perception to explore how product information affects experience
Litt, Ab
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009548903
Saved in:
3
The effect of self-control on the construction of risk perceptions
Jia, Jayson S.
;
Khan, Uzma
;
Litt, Ab
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2259-2280
Persistent link: https://www.econbiz.de/10011372428
Saved in:
4
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
5
When blemishing leads to blossoming : the positive effect of negative information
Ein-Gar, Danit
;
Shiv, Baba
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 846-859
Persistent link: https://www.econbiz.de/10009501090
Saved in:
6
Inviting questions
Khan, Uzma
;
Tormala, Zakary L.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 408-417
Persistent link: https://www.econbiz.de/10009580749
Saved in:
7
Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion
Karmarkar, Uma R.
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1033-1049
Persistent link: https://www.econbiz.de/10003962965
Saved in:
8
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Saved in:
9
Schlagkräftige Argumente
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
4
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011535409
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->