The effect of regulatory depletion on attitude certainty
Echo Wen Wan, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson
| Year of publication: |
2010
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|---|---|
| Authors: | Wan, Echo Wen ; Rucker, Derek D. ; Tormala, Zakary L. ; Clarkson, Joshua J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 531-541
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| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003983876