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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
21
Werbewirkung
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Advertising
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Cognition
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Kognition
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Taiwan
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Chang, Chingching
11
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Psychology & marketing
2
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
2
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
3
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
4
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
5
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
Saved in:
6
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
7
Before - after appeals : a dual-route effect model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 301-324
Persistent link: https://www.econbiz.de/10011581213
Saved in:
8
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
9
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
10
How short film ads improve brand attitudes : the roles of viewing experiences and consumption visions
Chang, Chingching
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1440-1453
Persistent link: https://www.econbiz.de/10013461158
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