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Gupta, Sunil; Lehmann, Donald R.; Stuart, Jennifer Ames - 2001

Persistent link: https://www.econbiz.de/10001646992

Do Friends Influence Purchases in a Social Network?

Iyengar, Radha; Han, Sangman; Gupta, Sunil - 2012

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other’s...

Persistent link: https://www.econbiz.de/10014046628

The long-term impact of promotion and advertising on consumer brand choice

Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996

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Do display ads influence search? : attribution and dynamics in online advertising

Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - 2013

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Do friends influence purchases in a social network?

Iyengar, Radha; Han, Sangman; Gupta, Sunil - 2009

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Nonlinear pricing

Iyengar, Radha; Gupta, Sunil - In: Handbook of pricing research in marketing, (pp. 355-383). 2009

Persistent link: https://www.econbiz.de/10003819745

Consumers' price sensitivities across complementary categories

Duvvuri, Sri Devi; Ansari, Asim; Gupta, Sunil - In: Management science : journal of the Institute for … 53 (2007) 12, pp. 1933-1945

Persistent link: https://www.econbiz.de/10003600505

Do display ads influence search? Attribution and dynamics in online advertising

Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 475-490

Persistent link: https://www.econbiz.de/10011596853

Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes

John, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 144-155

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PatientsLikeMe : An Online Community of Patients

Gupta, Sunil; Riis, Jason - 2014

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS or Lou Gehrig's disease. In...

Persistent link: https://www.econbiz.de/10014172399