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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An; Lin, Chad; Yen, Dorothy A. - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Drivers of green cooperation between Chinese manufacturers and their customers : an empirical analysis
Guo, Yan; Yen, Dorothy A.; Geng, Ruoqi; Azar, Goudarz - In: Industrial marketing management : the international … 93 (2021), pp. 137-146
Persistent link: https://www.econbiz.de/10012501906
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Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta; Hosany, Sameer; Yen, Dorothy A.; … - In: Journal of retailing and consumer services 46 (2019), pp. 87-94
Persistent link: https://www.econbiz.de/10011980802
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666