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~subject:"Consumer behaviour"
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Consumer behaviour
Sponsorship
17
Sports
17
Sport
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Sport event
16
Sportveranstaltung
16
Sponsoring
13
Big event
12
Großveranstaltung
12
Professional sports
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Brand management
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Designation of origin
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Welt
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Olympic Games
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Social Web
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Social web
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Ball game
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Ballsport
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Brand image
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Marketing
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Country image
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Football
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Fußball
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Guerilla marketing
4
Guerilla-Marketing
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English
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O'Reilly, Norm
9
Nadeau, John
7
Abeza, Gashaw
2
Huybers, Twan
2
Mazanov, Jason
2
Prior, Daniel
2
Séguin, Benoit
2
Armenakyan, Anahit
1
Bradish, Cheri L.
1
Bradley, Matthew
1
Carvalho, Paulo
1
Dech, Jeffrey P.
1
Finch, David J.
1
Foster, Bill
1
Foster, George
1
Hasani, Tahereh
1
Hernandez, Tony
1
Heslop, Louise A.
1
Jones, D. Floyd
1
Legg, David
1
Lettice, Fiona
1
Levallet, Nadège
1
Lu, Irene R. R.
1
MacIntosh, Eric W.
1
Murray, Ryan
1
Paulin, Amanda
1
Pegoraro, Ann
1
Rutter, Richard
1
Shimizu, Carlos
1
Warwick, Lance
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Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sport management and marketing : IJSMM
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management: An International Journal
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
2
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
3
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
Saved in:
4
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
5
Experimental design methods in sport management research : the playoff safety bias
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10009240758
Saved in:
6
The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel
;
O'Reilly, Norm
;
Mazanov, Jason
;
Huybers, Twan
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
Saved in:
7
The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?
Abeza, Gashaw
;
O'Reilly, Norm
;
Prior, Daniel
;
Huybers, Twan
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10012256475
Saved in:
8
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
9
Observing the influence of affective states on parent-child interactions and in-store purchase decisions
Nadeau, John
;
Bradley, Matthew
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009548833
Saved in:
10
Place and certification cue usage with Canadian forest products
Paulin, Amanda
;
Nadeau, John
;
Dech, Jeffrey P.
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011884117
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