1. The Effect of Financial and Non-financial Factors on the Productivity and Profitability of the Goat Industry: A Modelling Approach to Structural Equations -- 2. Initiating Transition to Agro-ecological Farming Systems in Market-Oriented Arable Farming with Soil Conservation Practices: A Case...

Purpose – This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics....