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The impact of competitiveness on consumer responses to comparative advertisements

Yucel-Aybat, Ozge; Kramer, Thomas - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 198-212

Persistent link: https://www.econbiz.de/10011876125

The interactive effects of duality expertise and coping frames on responses to ambivalent messages

Kramer, Thomas; Lau-Gesk, Loraine; Chiu, Chi-yue - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 661-672

Persistent link: https://www.econbiz.de/10003936193

The effects of goal progress cues : an implicit theory perspective

Mathur, Pragya; Block, Lauren; Yucel-Aybat, Ozge - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 484-496

Persistent link: https://www.econbiz.de/10010410184

The added value of contextual motivations on consumer-brand relationships of self-gifts

Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren - In: The journal of brand management : an international journal 21 (2014) 5, pp. 396-407

Persistent link: https://www.econbiz.de/10010410663

Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns

Yucel-Aybat, Ozge; Hsieh, Meng-Hua - In: Journal of business research : JBR 129 (2021), pp. 418-427

Persistent link: https://www.econbiz.de/10012509631

The effect of measurement task transparency on preference construction and evaluations of personalized recommendations

Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233

Persistent link: https://www.econbiz.de/10003486908

Drolet, Aimee; Williams, Patti; Lau-Gesk, Loraine - 2011

This research investigated the moderating role of product category type (hedonic vs. utilitarian) on age-related differences in responses to affective vs. rational ads. An experiment showed that elderly consumers (age 65 plus) had more favorable attitudes toward affective (vs. rational) ads,...

Persistent link: https://www.econbiz.de/10014176444

Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes

Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599

Persistent link: https://www.econbiz.de/10003919307

Socioemotional selectivity theory : implications for consumer research

Drolet, Aimee; Lau-Gesk, Loraine; Williams, Patti; … - In: The aging consumer : perspectives from psychology and …, (pp. 51-72). 2010

Persistent link: https://www.econbiz.de/10003996974

Drolet, Aimee; Williams, Patti; Lau-Gesk, Loraine - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 211-221

Persistent link: https://www.econbiz.de/10003549581