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~subject:"Consumer behaviour"
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Can Losing Lead to Winning?
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Consumer behaviour
Konsumentenverhalten
37
Viral marketing
17
Virales Marketing
17
Communication
14
Kommunikation
14
Experiment
12
Language
12
Sprache
12
Social Web
11
Social web
11
Personality psychology
10
Persönlichkeitspsychologie
10
Brand image
9
Linguistics
9
Linguistik
9
Markenimage
9
Social behaviour
9
Soziales Verhalten
9
USA
9
United States
9
language
7
natural language processing
7
Behavioral economics
6
Emotion
6
Marketing
6
Verhaltensökonomik
6
word of mouth
6
Advertising
5
Decision
5
Entscheidung
5
Leistungsanreiz
5
Performance incentive
5
Werbung
5
Advertising effects
4
Befragung
4
Forecast
4
Interview
4
Perception
4
Prognose
4
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14
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8
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Article
27
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10
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Article in journal
26
Aufsatz in Zeitschrift
26
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8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
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1
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1
Book section
1
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Language
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English
37
Author
All
Berger, Jonah
35
Packard, Grant
7
Sela, Aner
4
Chan, Cindy
2
Fitzsimons, Gráinne
2
Ho, Benjamin
2
Joshi, Yogesh V.
2
Moore, Sarah G.
2
Pope, Devin
2
Van Boven, Leaf
2
Barasch, Alixandra
1
Bellezza, Silvia
1
Bhattacharjee, Amit
1
Bollinger, Bryan
1
Bradlow, Eric T.
1
Buechel, Eva C.
1
De Angelis, Matteo
1
Draganska, Michaela
1
El Gamal, Monica
1
Etkin, Jordan
1
Gill, Tripat
1
Hirshman, Samuel
1
Iyengar, Radha
1
Iyengar, Raghuram
1
Kim, Joshua
1
List, John A.
1
Liu, Wendy
1
McShane, Blake
1
Menon, Geeta
1
Moe, Wendy W.
1
Muir, Ian
1
Oba, Demi
1
Pozharliev, Rumen
1
Rizzoni, Giovanni
1
Rocklage, Matthew D.
1
Schwartz, Eric
1
Schwartz, Eric M.
1
Schweidel, David A.
1
Shiv, Baba
1
Simonson, Itamar
1
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Working papers / Wharton School, University of Pennsylvania / Marketing
7
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
5
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
MSI reports : working paper series
2
AEA papers and proceedings
1
Consumer psychology in a social media world
1
Consumer psychology review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Research paper series / Stanford Graduate School of Business
1
The review of economic studies : RES
1
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ECONIS (ZBW)
37
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1
Left-digit bias at lyft
List, John A.
;
Muir, Ian
;
Pope, Devin
;
Sun, Gregory
- In:
The review of economic studies : RES
90
(
2023
)
6
,
pp. 3186-3237
Persistent link: https://www.econbiz.de/10014427665
Saved in:
2
Mental budgeting versus relative thinking
Hirshman, Samuel
;
Pope, Devin
;
Song, Jihong
- In:
AEA papers and proceedings
108
(
2018
),
pp. 148-152
Persistent link: https://www.econbiz.de/10011888594
Saved in:
3
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
Special issue: consumer insights from text analysis
Packard, Grant
(
ed.
);
Moore, Sarah G.
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014370516
Saved in:
6
Consumer insights from text analysis
Packard, Grant
;
Moore, Sarah G.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 615-620
Persistent link: https://www.econbiz.de/10014370521
Saved in:
7
How communication mediums shape the message
Oba, Demi
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10015144199
Saved in:
8
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
9
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
10
Food, sex and the hunger for distinction
Berger, Jonah
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 464-472
Persistent link: https://www.econbiz.de/10009384867
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