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Effects of store fixture shape at retail checkout : evidence from field and online studies
Zhang, Xiaoling; Zhang, Ke; Li, Shibo; Koenitz, Damien - In: Production and operations management : the flagship … 32 (2023) 10, pp. 3158-3173
Persistent link: https://www.econbiz.de/10014430694
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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
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Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow state
Pang, Hua; Ruan, Yang; Zhang, Kaige - In: Journal of retailing and consumer services 78 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015095237
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Indulgent consumption signals interpersonal warmth
Tang, Qing; Zhang, Kuangjie; Huang, Xun Irene - In: Journal of marketing research 59 (2022) 6, pp. 1179-1196
Persistent link: https://www.econbiz.de/10013474530
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Follow your heart or your mind : the effect of consumption frequency on consumers' reliance on feelings
Cheng, Yimin; Zhang, Kuangjie; Zhuang, Xuhong - In: Journal of business research : JBR 175 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014549481
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The interactive impact of demand sharing effect and reduced misfit effect on application compatibility
Li, Jing; Zhang, Yulin; Zhang, Kun - In: IEEE transactions on engineering management : EM 70 (2023) 12, pp. 4094-4109
Persistent link: https://www.econbiz.de/10014448647
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Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua; Zhang, Kaige - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
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Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi; Han, Boya; Chen, Long; Zhang, Ke - In: The journal of product & brand management 32 (2023) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
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Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement : the significant role of social trust and perceived homophily
Pang, Hua; Qiao, Yuxin; Zhang, Kaige - In: Technological forecasting and social change : an … 198 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015075800
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The effect of social support on consumers' variety seeking
Cai, Yuanyuan; Xu, Lisha; Zhang, Ke - In: International journal of consumer studies 48 (2024) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10015102075