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Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan; Xiao, Junji - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
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Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries
Lu, Qiang; Pattnaik, Chinmay; Xiao, Junji; Voola, Ranjit - In: Journal of business research : JBR 86 (2018), pp. 321-332
Persistent link: https://www.econbiz.de/10011855346
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Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581904
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Consumer-brand relationships and social distance : a construal level theory perspective
Luan, Jing; Filieri, Raffaele; Xiao, Jie; Sun, Yue - In: Psychology & marketing 40 (2023) 7, pp. 1299-1315
Persistent link: https://www.econbiz.de/10014291902
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Product information and green consumption : an integrated perspective of regulatory focus, self-construal, and temporal distance
Luan, Jing; Filieri, Raffaele; Xiao, Jie; Han, Qingqing; … - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014303197