Showing 1 - 10 of 90
Persistent link: https://www.econbiz.de/10003978367
Persistent link: https://www.econbiz.de/10009716193
Persistent link: https://www.econbiz.de/10011477229
Persistent link: https://www.econbiz.de/10010509019
Purpose – Much of the literature on consumer empowerment focuses on consumers' efforts to regain control of their consumption processes from suppliers. The purpose is to argue that many suppliers achieve success by trying hard to empower consumers. The mechanism by which this takes place...
Persistent link: https://www.econbiz.de/10014722348
Persistent link: https://www.econbiz.de/10009761874
Persistent link: https://www.econbiz.de/10010402004
Persistent link: https://www.econbiz.de/10011964222
Persistent link: https://www.econbiz.de/10009525804
Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...
Persistent link: https://www.econbiz.de/10014722595